[SMARK TV] Calin Rotarus, Alfred Dumitrescu, Dan Vatcu: Marketing eficient in targetarea tinerilor

08 Jan. 2013, 13:52 PM • Focus • Raluca Furtuna
[SMARK TV] Calin Rotarus, Alfred Dumitrescu, Dan Vatcu: Marketing eficient in targetarea tinerilor

Cu 5 sugestii pentru branduri in comunicarea cu tinerii a venit Calin Rotarus (Managing Director, Goldbach Audience Romania) in cadrul evenimentului Romanian Youth Focus 2012, derulat sub umbrela SMARK KnowHow. Tot atunci am aflat de la Alfred Dumitrescu (Managing Partner, Lighthouse Research & Marketing) despre ce inseama comunicarea eficienta cu tinerii, date fiind caracteristicile acestora, si de la Dan Vatcu (Partner, Digital Mindshare) raspunsul la intrebarea "Exista sau nu marketing pentru tineri?".

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Mindshare

Companie: Mindshare

Mindshare are a global, multi-award winning, media agency network of 9300 people across 86 countries united by the desire to create new media experiences. What we do Modern marketing requires more than just media... vezi detalii »

Companii

Goldbach Audience Goldbach Audience Romania Mindshare

Branduri

Focus SMARK SMARK KnowHow

Oameni

Alfred Dumitrescu Calin Rotarus Dan Vatcu

Pozitii

Managing Director Managing Partner

Subiecte

Research

Sectiune

Focus

Dictionar

Audience, HTTP, Marketing, Podcast, Public, WWW

Branded

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