Evenimentul Marketing360 a ajuns la final dupa doua zile de conferinte si workshop-uri in cadrul carora specialisti locali si internationali au vorbit despre strategiile si tacticile care se dovedesc avantajoase pentru companii in interactiunea cu noii consumatori, orientati catre digital ca mediu de comunicare.

 

In cele doua seminarii gazduite de Marketing360, Digital Masters: Online Marketing 101 si Insights: Marketing to Women, specialistii au prezentat prin studii de caz, analize si exercitii cele mai noi tendinte si tactici utile in campaniile online.

 

Pe lista invitatilor s-au regasit: Bodgan Naumovici (Creative Director, 23 Communication Ideas), Felix Tataru (General Manager, GMP Group), Calin Clej (Marketing Manager, PepsiCo International Romania), Stefan Iordache (COO, Leo Burnett Group), Iulian Padurariu (Managing Partner, Trout & Partners Romania), Angelika Bergmann (Senior Associate, Management Centre Europe), Emma Beckmann (Senior Client Director, Landor Associates, Hamburg), John Olivieira (Manager Marketing Partnerships, Sanoma Digital), Paul Markovits (Director Marketing, Heineken Romania), Loredana Manasia (eResearch Corp.), Adrian Alexandrescu (Managing Partner, Interactions), Stela Toderascu (Advertising & PR Manager AVON Cosmetics Romania), Ioana Manoiu (Managing Partner, GMP PR), Bogdan Apostol (Voxline Communication).

 

In cadrul evenimentului, Leo Burnett si Evensys, au lansat Cannes Predictions, concurs de intuit campaniile cu cele mai mari sanse de reusita in cadrul festivalului international de publicitate Cannes Lions.

 

Marketing360 a fost organizat Evensys cu sustinerea Pepsi, Lipton, Avon si Interactions.