Iulia Floricica (Unilever): Datele de vanzari arata ca gama senzoriala Coccolino Creations este cea preferata de consumatori

08 Aug. 2014, 19:22 PM • Focus • Miruna Spataru
Iulia Floricica (Unilever): Datele de vanzari arata ca gama senzoriala Coccolino Creations este cea preferata de consumatori

Coccolino e unul din putinele branduri care au o mascota in adevaratul sens al cuvantului. Daca o sa intrati pe pagina de Facebook Coccolino Romania, o sa observati ca ursuletul vi se adreseaza in mod direct, a devenit tot mai uman si expresiv odata cu trecerea timpului si isi mentine calitatea de a fi diferentiatorul principal in comunicarea brandului Coccolino pe piata balsamurilor de haine de la noi. 

In luna iunie, Coccolino si-a relansat gama Sensations sub numele Coccolino Creations in cadrul unei campanii regionale, iar declinarea acesteia din Romania a presupus un parteneriat mai neobisnuit intre blogger-ul de travel Brad Florescu si, bineinteles, ursuletul Coccolino, care a fost plimbat in lungul si in latul Thailandei.

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Branduri

Carrefour Coccolino Cora Google Kaufland PENNY Pink SPLASH Thailanda YouTube

Campanii

CoccoAventura

Oameni

Brad Florescu Iulia Floricica

Festivaluri

Effie Awards

Pozitii

Brand Manager Senior Brand Manager

Subiecte

Branding, Corporate, Creatie, Marketing, Online

Sectiune

Focus

Dictionar

Advertising, Blogger, Brand, Brand Manager, Canal de distributie, Content, Engagement, Facebook, Google, Google+, HTTP, HTTPS, Marketing, Media, Place, Premium, Produs, Public, Public Relations, Relansare, Social media, WWW, YouTube

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