[Marketing Research 2012] Key consumer trends

28 Jun. 2012, 11:46 AM • News • Carmen Mihu
[Marketing Research 2012] Key consumer trends

Cel de-al doilea panel al evenimentului Marketing Research 2012, Key consumer trends, a adus pe masa discutiilor cateva directii de dezvoltare a research-ului care incearca sa determine tendintele in termeni de comportament de consum, precum si afilieri la comunitati de brand sau comunitati care devin sursa de inspiratie pentru branduri, dar si tipologii noi de consumatori si instrumente care ajuta decelarea informatiilor despre ei.

Ada Roseti, Director de Programe pe Europa de Sud-Est, Discovery Networks si Andrei Canda, Client Service Director, Mercury Research, au deschis acest panel vorbind despre cum research-ul a ajutat brandul Discovery sa-si indeplineasca misiunea.

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Companii

Brennan Research & Consultants Cohn & Jansen D&D Research Discovery Networks GfK JWT Mercury Research The Network Unlock Market Research

Branduri

COSMOTE Dare Discovery Facebook Grolsch Milka Report

Campanii

NETWORK

Oameni

Ada Roseti Adina Nica Alina Tudose Andrei Canda Camelia Petrescu Dan Petre Ioana Bobe John Hendricks Radu Bogdan Violeta Bahaciu

Pozitii

Associate Director Client Service Director Head of Strategy Managing Director Managing Partner Research Manager

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Corporate, Marketing, Research

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News

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Audienta, Brand, Chestionar, Context, Creative, CSR, Design, Difuzare, Email, Facebook, Feedback, FOMO, HTTP, Insights, Market, Market Research, Marketing, Marketing Research, Media, Panel, Place, Private, Produs, Service, Social media

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