[SMARK TV] Generatia Z vs. Generatia Y. Date oferite de JWT Intelligence si 360 Insights

[SMARK TV] Generatia Z vs. Generatia Y. Date oferite de JWT Intelligence si 360 Insights

Ana-Maria Olaru (Strategic Planner, Cohn&Jansen JWT) si Mihaela Alexandru (Qualitative Research Director, 360 Insights), doua dintre invitatele evenimentului Romanian Youth Focus 2012, derulat sub umbrela SMARK KnowHow, ne vorbesc despre tinerii generatiei Z si relatia lor cu internetul sau parintii, precum si despre asemanarile si deosebirile care se nasc intre acesti tineri si cei din generatia Y.

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