[SMARK TV] Calin Rotarus, Alfred Dumitrescu, Dan Vatcu: Marketing eficient in targetarea tinerilor

[SMARK TV] Calin Rotarus, Alfred Dumitrescu, Dan Vatcu: Marketing eficient in targetarea tinerilor

Cu 5 sugestii pentru branduri in comunicarea cu tinerii a venit Calin Rotarus (Managing Director, Goldbach Audience Romania) in cadrul evenimentului Romanian Youth Focus 2012, derulat sub umbrela SMARK KnowHow. Tot atunci am aflat de la Alfred Dumitrescu (Managing Partner, Lighthouse Research & Marketing) despre ce inseama comunicarea eficienta cu tinerii, date fiind caracteristicile acestora, si de la Dan Vatcu (Partner, Digital Mindshare) raspunsul la intrebarea "Exista sau nu marketing pentru tineri?".

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