Romanian Youth Focus 2014: Best practice - cum le captam tinerilor atentia

31 Oct. 2014, 15:28 PM • Focus • Alina Mohorea
Romanian Youth Focus 2014: Best practice - cum le captam tinerilor atentia

 Continuam ziua dedicata tinerilor cu trei perechi de speakeri: Bogdan Jianu (Whisky Brand Manager, Pernod Ricard) & Bogdan Obreja (Whisky Expert, Ballantine’s Romania), Costin Radu (Managing Partner, The Geeks) & Dan Petre (Managing Partner D&D Research) si Dana Pascu ( Senior Strategic Planner, Publicis Romania) & Elis Iaia (Senior Digital Planner, Publicis Romania) care ne-au prezentat cateva studii de caz de succes, despre campanii care au avut ca target tinerii.

Bogdan Jianu (Whisky Brand Manager, Pernod Ricard) & Bogdan Obreja (Whisky Expert, Ballantine’s Romania) ne-au povestit despre Ballantine's Academy, un proiect destinat tinerilor, prin intermediul caruia studentii povestesc colegilor despre whisky.

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The Geeks

The Geeks Bucharest

Companie: The Geeks

The Geeks este parte din Saatchi Creative Hub Bucharest, impreuna cu Saatchi & Saatchi Romania. Agentia se pozitioneza ca un partener de business cu focus pe solutii creative multidisciplinare de comunicare si... vezi detalii »

Companii

D&D Research Nielsen Pernod Ricard Publicis Romanian Youth Focus 2014 The Geeks

Branduri

Ballantine's Don Facebook Focus pemeserie.ro Whisky

Oameni

Bogdan Jianu Bogdan Obreja Costin Radu Dan Petre Dana Pascu Elis Iaia

Pozitii

Brand Manager Digital Planner Managing Partner Senior Digital Planner Senior Strategic Planner Strategic Planner

Subiecte

Corporate, Creatie, Online

Sectiune

Focus

Dictionar

Audienta, Awareness, Brand, Brand Manager, Cause Related Marketing, Engagement, Facebook, HTTP, Iframe, Marketing, Media, Place, Product, Produs, Teasing, WWW, YouTube

Branded

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