[Vara la branduri] Casa di Peroni, dulcea trandavie de peste vara, pe plaja din Mamaia

07 Oct. 2016, 15:27 PM • Focus • Codrut Baciu
[Vara la branduri] Casa di Peroni, dulcea trandavie de peste vara, pe plaja din Mamaia

Este in Romania inca vara? Nu. Continuam seria [Vara la branduri]? Da, cu ultimul material din aceasta serie dedicata BTL-urilor de peste vara unde brandurile s-au activat, iar apoi ne-au povestit cum a fost. Pentru o imagine mai completa a lucrurilor, aruncati un ochi si pe felia BTL vazuta din curtea agentiilor. 

Cristina Gherman, Global Brands Director Ursus Breweries, povesteste despre isprava Peroni la mare. Proiectul a purtat numele de Casa di Peroni al Cafe del Mar - pe plaja, in Mamaia, unde "dolce far niente" au fost cele trei cuvinte magice care au stapanit acea parte a locului.  Printre obiectivele activarii s-a numarat lansarea Peroni Piccola, berea brandului la 250 ml.

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Vara la branduri

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GAVRILESCU KUBIS MSLGroup MSLGROUP The Practice Spider Group Ursus Breweries

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Dizainar Gabriel Gabriela Paul Pegas Peroni Ursus V for Vintage

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Adina Toader Adrian Bulgariu Adrian Dinu Alexandra Horvath Alexandra Paraschiv Alexandru Dinu Ana Maria Pipera Andreea Pandelea Andrei Bilan Bogdan Jianu Cristina Gherman Dragos Smeu Florin Varna Gabriel Gavrilescu Gabriela Hirit Iuliana Constantinescu Madalina Mezdrea Marius Goleanu Millo Simulov Monica Jitariuc Nona Oprisan Oana Bulexa Paul Tamas Sebastian Popa Talida Cristea Tudor Sava Valentin Dragoiu Zoran Simulov

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