”Contextual marketingul” is not some buzzword you drop in the conversation when negotiating budgets or company roles. It is an essetinal approach and a real need that has to be addressed if your company is to survive, says Ewelina Ciach, Senior Value Advisor, SAP Hybris. Ewelina's career includes companies such as Accenture, IBM and SAS, and within her current role within SAP she advises clients who wish to offer relevant and qualitative digital experiences to their own clients.
A statistic that Romanian marketers ought to take into account: 91% of marketers "consider for the next years improvements through customizing clients' experiences with the product or brand". Also, says Ewelina, the ones who really need to take note of these trends are advertisers and online publishers.
At ICEEfest, Ewelina Ciach aslso spoke about those few industries which are "immune to eCommerce". The title of the presentation was ”Influence Customer intentions in the era of extended experiences”, and in this interview she discusses the subject some more.
Pentru varianta in romana a acestui articol, un click aici.
I took the opportunity to prepare and conduct Project Management lecture in Business Intelligence Postgraduate studies due to my practical experience in delivering complex implementation programs. I do really like sharing my experience and discussing solutions to issues and challenges people face with their own projects.
