The Marketing Society a desemnat castigatorii Marketing Society Awards for Excellence pentru anul 2012 in Regatul Unit, informeaza site-ul Marketing Society.
Astfel aflam despre Keith Weed (Global Chief Marketing & Communications Officer, Unilever) ca este marketerul anului 2012 in Regatul Unit, fiind desemnat The Marketing Society Marketer of the Year 2012. Ceilalti nominalizati la aceasta categorie au fost: Steve Langan (Managing Director, Hiscox), John Edwards (Global Brand Director, Land Rover), Suzi Williams (Group Marketing &Brand Director, BT), Andrew Fennell (Chief Marketing Officer, Diageo), Sarah Speake (Strategic Marketing Director, Google), Greg Nuget (Director of Brand, Marketing & Culture, London 2012), Dietrich Mateschitz (CEO, Red Bull), Richard Hodgson (Group Commercial Director, Morrisons), Nigel Gilbert (Marketing Director, Virgin Media), James Eadie (Olympic Portfolio Director, Coca-Cola) si Ben Cull (Marketing Director, Yeo Valley Organics).
Conform The Marketing Society, Keith Weed a stabilit standardele pentru CSR, nu doar in Regatul Unit, ci in intreaga lume, avand in vedere planul Unilever care urmareste dublarea profitabilitatii companiei si injumatatirea impactului asupra mediului pana in anul 2020. In timp ce competitorii s-au concentrat pe diminuarea costurilor, strategia Unilever a urmarit suportul acordat brandurilor principale, precum si evidentierea companiei Unilever ca brand.
