Grup identificabil de persoane, format din actionari, salariati, clienti, comunitatea locala etc, asupra caruia firma isi proiecteaza imaginea institutionala, produsele si serviciile, in vederea indeplinirii obiectivelor de marketing si financiare (uneori, este folosita si formula "publicuri"). Termen generic care exprima audienta (potentiala sau efectiva) unui suport media.
![[Produs in Ro] Andrei Dragan Radulet, Batranu’ Sas: Notiunea de produse romanesti trebuie dusa si in directia de modern, actualitate. Prea des se asociaza doar cu trecutul](https://media.iqads.ro/2016/05/echipa-batranu-sas-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - GMP Group - The Good Dogcatcher / Four Paws, Vier Pfoten / Four Paws Romania](https://media.iqads.ro/2016/05/untitled-design-90-cover-410.jpg)
![[Noaptea Agentiilor '16] pastel sarbatoreste 10 ani prin 10 moduri de a interactiona cu designul](https://media.iqads.ro/2016/05/collagesqsq-cover-410.jpg)
![[Premiile FIBRA #1] Special FIBRA - Young Minds - ANDCO - Analysis Network Diagrams from Communism / &CO / The University of Bucharest](https://media.iqads.ro/2016/05/fibra-andco-07-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Next Advertising - We're Cutting Off The Gas / Carbocit / Biofarm](https://media.iqads.ro/2016/05/untitled-design-4-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - DDB Romania - I am a peasant / Biz Magazine / Biz](https://media.iqads.ro/2016/05/untitled-design-57-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - FCB Bucharest - #delamineaiunnu / Active Watch / Active Watch](https://media.iqads.ro/2016/05/untitled-design-54-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Street View Test - Automobil Club Roman - Automobil Club Roman](https://media.iqads.ro/2016/05/untitled-design-50-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman](https://media.iqads.ro/2016/05/untitled-design-38-cover-410.jpg)
![[Mutatia stirilor online] Florin Negrutiu, Republica.ro: Noi, ziaristii din hartie si cearneala, am devenit ziaristi din pixeli. Si am invatat o noua meserie. Ne-am recalificat la locul de munca](https://media.iqads.ro/2016/05/florin-negrutiu-editorial-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Jazz Communication - A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR](https://media.iqads.ro/2016/05/untitled-design-35-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia](https://media.iqads.ro/2016/05/untitled-design-34-cover-410.jpg)
![[Premiile FIBRA #1] Manuela Gogu: Recomand cu tarie ca, anul viitor, board-ul sau filmul de festival sa fie la mandatories pentru inscriere](https://media.iqads.ro/2016/05/manuela-gogu-2-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - GMP Group - Misspellings On Sale / Westwood / DOMO](https://media.iqads.ro/2016/05/untitled-design-22-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist - Leo Burnett - Michael the Brave / Asociatia Pro Democratia / Asociatia Pro Democratia](https://media.iqads.ro/2016/05/untitled-design-19-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA / Leo Burnett - Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia](https://media.iqads.ro/2016/05/come-and-vote-main-board-cover-410.jpg)
![[Mutatia stirilor online] Dan Duca, Antena3.ro: Mi-e teama ca arhanghelii nu se ocupa cu presa in lumea asta, ca Dumnezeu nu i-a distribuit la biroul de comunicare, dar ce-i drept, nici in politica nu i-a trimis](https://media.iqads.ro/2016/05/12235079-10206674617878404-3984532218531165637-n-cover-410.jpg)
![[Serile de Creativitate FIBRA] Stand-up comedy la FIBRA cu cinci capete de afis: Raul Gheba, George Bonea, Shurubel, Vio si Micutzu](https://media.iqads.ro/2016/05/img-1424-cover-410.jpg)
![[Conferintele FIBRA] Alex Petrescu (Geometry Global): Una dintre greselile fundamentale pe care le facem este ca privim PR-ul ca o anexa a comunicarii](https://media.iqads.ro/2016/05/img-15092-cover-410.jpg)
![[Conferintele FIBRA] Etica brandurilor si etica in media: Tu mai esti schimbarea pe care voiai s-o vezi in comunicare?](https://media.iqads.ro/2016/05/img-1162-cover-410.jpg)
![[Serile de Creativitate FIBRA] Sase directori de creatie ADC*RO urcati pe-o scena si vorbind pe bune](https://media.iqads.ro/2016/05/img-0737-cover-410.jpg)
